Need to build brand awareness and increase sales for your business? Here’s what you should know about crowdcollaborating.
Crowcollaborating is when a “crowd influencer” collaborates with the brand or product to build brand awareness and transform the audience into consumers, rather than one or two major celebrities’ endorsements.
We’ve mentioned this concept in the earlier content, somewhere you can find the link at the top of this video.
A brand that runs influencer marketing campaigns can collaborate as many influencers as they can, and an influencer can work with as many brands or marketing campaigns as they can. Different influencers have different amounts of followers base and different geo-targeting.
Crowdcollaborating is a highly efficient form of influencer marketing.
By far I can’t define how many types of crowdcollaborating there are, but I can tell rewards is the most popular, and with the evolving of influencer marketing, I believe there will be equity-based and non-profit-based crowdcollaborating.
To run a successful crowdcollaborating campaign, brands need to capture the attention of a large of influencers and identify if they have a shared vision, this will help them win in the different marketing phase.
This content is for small-sized businesses and startups who are joining in LoongList and interested in learning how crowdcollaborating can be used to maximize your exposure and achieve sales fast.
Crowdcollaborating is when brands, products, or services launch a campaign and collaborates with many influencers, by paying selected influencers for their engaging social content to exchange the necessary boost.
Most collaboration campaigns happen via internet platforms, LoongList has set a full process for the collaboration can be started and help small-sized brands and products can get off the ground and achieve sales fast.
The best way to leverage influencer marketing is to collaborate and pay influencers for their content creation. The reward is when influencers receive payment in return for their content creation, the payment may vary by the size of the campaign, mainly based on how much marketing budget the brand put into the campaign.
Equity-based crowdcollaborating may happen, it allows the brands to give away a portion of their business shares to exchange the influencership.
One thing, you have to remember, influencership is equity.
There are many influencer marketing platforms you can use to promote your business, LoongList is the only crowdcollaborating influencer marketing platform that helps brands collaborate with influencers and let influencers monetize their influence.
I recommend brands and influencers could join our ecosystem, we are creating something bigger.
Crowdcollaborating benefits influencers, especially nano to micro-influencers, it’s a pain point for them in this stage that they can’t generate too much revenue through their social media channel.
Yes, welcome to join in our crowdcollaborating platform, at last, I will share with you some tips for crowdcollaborating success.
No1, Communicate with interested influencers and react with honesty and transparency. All brands or businesses behind the products and services need to know, you are dealing with people, people who are from different regions and with a different culture. Like, what I said, a good influencer marketing platform is like a sophisticated HR that is functioning smartly and efficiently.
No2, Share relevant marketing materials. This will help influencers understand your purpose, and get common ground quickly.
No3, Analyze each influencer’s niche and pick the best fit for your business.
No4, Being an influencer means you are on the way towards influencership, you have the power to influence the products and markets, every influencer or creator can leverage crowdcollaborating and make your own products and services, by utilizing the brands’ manufacturing capacity or their technology, don’t all YouTubers leverage YouTube’s technology? People utilize YouTube to make themselves a brand, what about going further. so, in the future, you will not see “Made In China”, “Made In Japan” or “Made In Germany”, there will be “Made In You”. As you are the expert in your niche, you are the marketer, you have influencership, you know the pain point, you have a large amount of followers base. Tell me what else you can’t do.
Please follow me and explore with me.
See you next time.
